Today I’m sharing my philosophy and thoughts about packaging. Maybe I’m a little too blunt, but I’d really appreciate your feedback, thoughts and suggestions. I’m only at the beginning of my packaging journey.
All my regular packaging is cardboard. It is minimal. Where possible, it’s recycled and undyed / bleached. As a micro-business, I can’t afford to commission custom packaging – nor do I have the space to store 10,000 boxes.
Occasionally your order may arrive looking pretty beat up. I use Australia Post (begrudgingly) but whatever the freight company, every now and then you get an order that just gets punished even more than usual. I experience this too. I pay a small fortune to UPS and FedEx to ship my linen from the mills in Europe and it still turns up covered in dirt and looking like it’s been dragged behind a truck…
Thankfully, linen isn’t breakable. I’d prefer to replace a set of linen that has been damaged or stained during freight rather than over-package and/or use plastic in my packaging. I think too often we design for edge cases, often to the detriment of the planet or to others, rather than accepting that sometimes things will happen. Although it is really annoying, we will get through it. Creating a mountain of waste to stop 1 in 100 orders from being returned dirty or damaged is not worth it (as a side note - any order returned damaged in freight is repurposed into something else).
We buy a lot of goods online and often we end up with bins full of packaging that came with our products but really have no relation to them. Why do items need to be hardpacked in plastic? Why are there 3 different swing tags on this thing??
I’m also not a big fan of putting other items and unrelated gifts in packages. I don’t see the point of giving people additional things that they probably don’t want. We don’t need more trinkets. I get that it’s nice to get a gift, but I think it’s often used to distract us from crumby products. We don’t need a soft toy from China with every order! I focus on delivering a great product and then adding a handwritten note to every order. I do really appreciate your support and want to say thank you in a meaningful way, not in a way that creates more waste.