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How we communicate

How we communicate

It’s good to be back and chatting to you again. We’ve had fires, a pandemic and I’ve spent the beginning of the year overseas on a military deployment. Not your average year…

Ever the optimist, all of these changes have allowed me to focus and reflect on what I want to do and how I want to do it. To be close to family. To have a safe and comfortable place to call home. To have good food and wine to share with friends and community. Simple things like a safe and comfy bed to snuggle into at night.

As Mr. Draper, the things that frustrated me 6 months ago, like not having capital to order a large selection of colours, or to be unable to compete with the bigger brands, have vanished. Nothing like a bunch of disasters to strip away the bullsh*t.

This has been replaced by a better understanding of you and I. I’ve finally come to realise I’m not competing with Company X’s linen. I never have. I don’t need to and don’t want to do what they do. Comparison is the theft of joy. I’m making something very special for a small group of friends who get it.

This revelation came to me while I was looking at my About page and the blurb about what linen is and the history of flax.

It prompted me to question why am I explaining the obvious to you? It's boring.

I have never spent money on advertising. Unless people know my name, they won’t find me on Google. Brands with far more money and resources own that space.

Almost all of you have come from recommendations, be it from a friend or a trusted source like The Design Files.

If you’re the type of person to talk about bedding with your friends, then you know what linen is. You care about your bedding. You probably know more about linen than me.

So rather than doing what everyone else does, and what you’re supposed to do – feeding you the standard blurb on the history of flax and benefits of linen – why don’t I instead say congratulations for finding me, and welcome you to the club. I know it hasn’t been easy finding me, but you’re here. Welcome. I look forward to getting to know you.

You can see my updated About page here. Let me know what you think.