It's nearly February and 2015 is well and truly upon us. I’ve been meaning to write this post for a few weeks, to share my vision for what I want to achieve this year. I have no doubt this will end up as an enormous rambling post but hopefully you’ll stick with me.
I’ll start with a recap. 2014 was a big year for me. A lot happened and there was a mountain of change. I left the military, moved back to Melbourne and started a new business. Since starting in October I’ve been trialling and refining designs. As much as possible I’ve been getting out there to test products. Talking to you folks to find out what you like and getting feedback about the many different fabrics I’ve been working with.
That captures the last few months in a nutshell. The test and design phase is coming to a close. I’m 99% there with fabric and have a selection of products that I’ve tested and am happy with. Over the coming weeks these new fabrics and designs should start making an appearance.
This brings me back to the present and my goals for 2015. First and foremost my goal is to enhance the transparency of all aspects of my business. I plan on detailing, through the blog, everything about the business. I want to explain what I’m doing and why I’m doing it. Be it a good or bad decision, I’m going to explain the why. I’m going to disclose all the information about where I source my fabrics and exactly how I come up with a price. When you buy something you will understand where it has come from and where every dollar has gone. Much of what I do will not be perfect but at least it will be honest.
That covers the first half of 2015. The second half of the year will see me work on a second collection and hopefully move into a larger studio that is better suited to my needs. With luck it will also have a little bit of space for a retail presence (fingers crossed).